Course Content

Introduction

Lesson 1: Why Do You Want to Be an Online Personality

This lesson is all about the why of being an online personality. Mr. Chinkee Tan and Mr. Doug Kramer will elaborate on the importance of knowing your why in the face challenges in the process of becoming an online personality. 

Lesson 2: Who Is Your Target Audience?

In this lesson, Mr. Chinkee Tan and Mr. Doug Kramer will discuss the importance of your target market by making a target audience avatar.  

Lesson 3: How to Create an Authentic Brand?

This lesson will tackle how to create a brand. Mr. Chinkee Tan and Mr. Doug Kramer will discuss the guide questions that are essential in formulating your own authentic and unique brand.

Got the right answers? Great job! You may now proceed to the following lessons.

Lesson 4: Define Your Strategy & Goals for Creating Content

In this lesson, Mr. Chinkee Tan and Mr. Doug Kramer will discuss how to define your strategy and goals for creating content by sharing with you what it means to work SMART. 

Lesson 5: Set Up Your Online Sites

This lesson is all about setting up your online sites. Mr. Chinkee Tan and Mr. Doug Kramer will talk about the pros and cons of a website and a social media platform and how to optimize both of them. Different social media sites will also be discussed.

Lesson 6: Pick Your Content & Format

In this lesson, Mr. Chinkee Tan and Mr. Doug Kramer will teach you how to pick the right content and format you could use in posting on your website or social media. They will also discuss what are the best tools to use in creating such. 

Lesson 7: Be Consistent in Creating Content

This lesson is all about the importance of being consistent in creating and posting your content. Mr. Chinkee Tan and Mr. Doug Kramer will share with you why it is essential to make use of a content calendar. 

Conclusion

In this part, Mr. Chinkee Tan will summarize the lessons that were tackled in this course. Mr. Doug Kramer will also give his final remarks.