Course Content

Introduction
In the following lessons, Mr. Chinkee Tan will talk about social media platforms and the shift of the market. He will also discuss the what, who, where and how of social media marketing strategy.  
Introduction to the Course - Part 1
Introduction to the Course - Part 2
Creating Social Media Marketing Strategy

Session 1 - Clarifying Your Goals
Goals are indispensable. There is no direction without goals. In this session, Mr. Chinkee Tan will talk about 13 goals you can set as you dive into being an online negosyante. He will also tackle an in-depth discussion on the what, where, who, and how of social media marketing strategy. 
Clarifying Your Goals - Part 1
Clarifying Your Goals - Part 2
Clarifying Your Goals - Part 3

Session 2 - Target Market
In this session, Mr. Chinkee Tan will speak about how to define your target market by using different strategies on how to research about them and by what categories can you profile them.
Defining Your Target Market Online
Profiling Your Target Market

Session 3 - Choosing the Right Platform for Your Target Market
In this session, Mr. Chinkee Tan will go through the top 6 most used social media platforms on the internet namely Facebook, Youtube, Twitter, Pinterest, LinkedIn, and Instagram. As he discusses each platform, he will also tackle each platform’s respective branding and traffic workings. 
Choosing the Right Platform for Your Target Market: Facebook
Choosing the Right Platform for Your Target Market: YouTube
Choosing the Right Platform for Your Target Market: Twitter
Choosing the Right Platform for Your Target Market: Pinterest
Choosing the Right Platform for Your Target Market: LinkedIn
Choosing the Right Platform for Your Target Market: Instagram

Session 4 - Rocking Your ROI
In this session, Mr. Chinkee Tan will talk about how to maximize your ROI or Return of Investment by delving on these topics: maximizing content strategy, exposure, and results.

Session 5 - Maximizing Your Exposure
In this session, Mr. Chinkee Tan will delve more into the topic of maximizing your exposure on social media. He will discuss tips and strategies such as good copywriting, making your content catch, and the like. 

Session 6 - Posting at the Right Time
In this session, Mr. Chinkee Tan will discuss the importance of posting at the right time for your content to gain the maximum exposure and engagements. 

Session 7 - Maximizing Your Social Media Results
After getting the maximum exposure for your content, your next goal would be to get your followers to take some specific action. In this session, Mr. Chinkee Tan will talk about tips on goal setting for your contents.

Session 8 - Setting Your Social Media Strategy on Fire
It matters how well we do in social media if we want to use them as means to earn. In this session, Mr. Chinkee Tan will discuss various strategies on how to expand your social media networks. 

Session 9 - Using Effective Social Media Tools
In this session, Mr. Chinkee Tan will discuss the importance of using social media tools and the tools you could use to maximize your social media account and make it more functional, friendly, and easy to use for you and your clients. 

Session 10 - Putting it All Together
In this session, Mr. Chinkee Tan will be discussing how to apply everything that we have learned in this course from the beginning, put them all together, and come up with a great social media strategy you could use for your own business.